> ## Documentation Index
> Fetch the complete documentation index at: https://docs.runspark.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Email Drip Campaigns

> Automated email follow-up sequences that mirror your SMS drips — sent from your connected Gmail or Outlook account

Email Drips work just like [SMS drips](/messaging/sms-drips), over email. Same triggers, same lead-type and filter routing, same timed steps — but each step has a **subject and body** instead of a text message, and sends come from your connected email account rather than your workspace number.

## How They Work

* **Triggers** — inbound lead, stage changed, or manual, identical to SMS
* **Routing** — inbound campaigns target by lead type with the same filters (state, source, lead score, stage, custom fields); Spark enrolls each new lead in the most specific matching enabled campaign
* **Steps** — each step is a subject + plain-text body, with a delay from the previous step
* **Tokens** — the same personalization tokens as SMS: contact first name, state, your agent's name, your phone number, and policy details for confirmation templates

Email bodies are plain text — write them like a personal email, not a designed newsletter.

### Triggers

| Trigger           | Fires when                                              |
| ----------------- | ------------------------------------------------------- |
| **Inbound lead**  | A new lead arrives in your workspace                    |
| **Stage changed** | A contact moves to a pipeline stage                     |
| **Manual**        | You or a workflow fires it — e.g., policy confirmations |

For the full mechanics of sequences, delays, filters, and most-specific-match enrollment, see [SMS Drip Campaigns](/messaging/sms-drips) — everything there applies to email except the differences below.

## SMS vs. Email Drips

|             | SMS Drips                                      | Email Drips                             |
| ----------- | ---------------------------------------------- | --------------------------------------- |
| Quiet hours | Yes — sends held outside 8am–9pm contact-local | No — emails send anytime                |
| Opt-out     | STOP reply                                     | Unsubscribe link in every footer        |
| Format      | Short, 160-character-style texts               | Subject + plain-text body               |
| Sends from  | Your workspace number                          | Your connected Gmail or Outlook account |

## Sending Setup

Email drips send through your real email account:

<Steps>
  <Step title="Connect an email account">
    Connect [Gmail](/integrations/gmail) or [Outlook](/integrations/outlook) in **Settings → Integrations**.
  </Step>

  <Step title="Pick the send-from account per campaign">
    Each campaign chooses which connected account it sends from.
  </Step>

  <Step title="Enable the campaign">
    Matching leads start enrolling, and emails go out from your address.
  </Step>
</Steps>

## Unsubscribes

Every drip email automatically gets an unsubscribe link in the footer — you don't add it yourself. When a contact unsubscribes, all drip email to that contact stops.

<Note>
  Unsubscribing from email and texting STOP are separate opt-outs. An email unsubscribe stops drip email; a STOP reply stops texting.
</Note>

## Policy Confirmation Emails

In insurance workspaces, policy confirmation emails are **editable manual campaigns** — fire them when a policy is written, and the policy-detail tokens fill in the carrier and coverage specifics. Edit the copy to match your voice like any other campaign.

## FAQ

<AccordionGroup>
  <Accordion title="Can I send HTML or formatted emails?">
    No — drip emails are plain text. Each step is a subject line and a plain-text body. In practice this is a feature: plain personal-looking emails are what a real agent would send.
  </Accordion>

  <Accordion title="Do email drips have quiet hours?">
    No. Quiet hours apply to SMS only — emails send whenever their step comes due.
  </Accordion>

  <Accordion title="A lead matches both an email and an SMS campaign — what happens?">
    Both can run. Email and SMS drips enroll independently, each using the most-specific-match logic for its own channel.
  </Accordion>

  <Accordion title="What happens when someone unsubscribes?">
    All drip email to that contact stops. Texting is unaffected — email unsubscribes and SMS STOP replies are separate opt-outs.
  </Accordion>

  <Accordion title="Which account do my drips send from?">
    Whichever connected account the campaign is set to. Connect [Gmail](/integrations/gmail) or [Outlook](/integrations/outlook), then pick the send-from account on each campaign.
  </Accordion>
</AccordionGroup>

## Related

* [SMS Drip Campaigns](/messaging/sms-drips) — the full drip mechanics (sequences, tokens, enrollment)
* [Lead Types & Drip Routing](/insurance/lead-types) — how lead types route to campaigns
* [Inbox](/messaging/inbox) — where conversations live
* [Gmail](/integrations/gmail) and [Outlook](/integrations/outlook) — connecting your send-from account