The Principles
Specific beats general
“Our standard markup is 35% on all custom fabrication” is more useful than “We have competitive pricing.”
Examples beat rules
Showing your agent how to calculate a quote with a worked example teaches it better than listing abstract formulas.
One file, one topic
A focused “Pricing Guide” is better than an “Everything Document.” Your agent retrieves files by relevance — smaller, focused files get matched more accurately.
Write for a smart new hire
If a competent person on their first week could follow your docs and do the job correctly, your agent probably can too.
File Structure That Works
A well-structured knowledge file follows a consistent pattern:What to Write: File by File
Pricing Guide
This is usually the highest-impact knowledge file. Your agent will reference it for quotes, proposals, and pricing questions. What to include:- Base prices for each product/service
- Tier breakdowns and volume discounts
- Calculation rules with worked examples
- Rounding rules, taxes, and fees
- What’s included vs. what costs extra
- Seasonal pricing or special rates
Process Playbooks
Document your workflows step by step. Your agent follows these like a checklist. Example:Company Information
Help your agent represent your business accurately. What to include:- Company overview and history (2–3 sentences, not a novel)
- Products and services offered
- Team members and their roles
- Office locations and hours
- Key policies (returns, cancellations, SLAs)
FAQ Documents
Turn your most common questions into a structured FAQ your agent can reference:Email Templates
Give your agent examples of how you communicate so it can match your tone:Common Mistakes
Files that are too broad
Files that are too broad
Problem: A single file called “Company Info” that contains pricing, processes, FAQs, policies, team info, and company history.Fix: Split it into focused files — “Pricing Guide”, “New Lead Process”, “Customer FAQ”, “Company Overview”. Your agent retrieves files by relevance, and smaller files get better matches.
Missing edge cases
Missing edge cases
Problem: Your pricing guide covers the standard packages but not what happens when someone wants to mix packages, use a promo code, or pay in a non-standard currency.Fix: Add an “Edge Cases” section. If your team encounters it, your agent will too.
Vague instructions
Vague instructions
Problem: “Handle VIP clients with extra care.”Fix: Define what “extra care” means: “VIP clients (tagged ‘VIP’ in the CRM) get same-day response on all inquiries, a dedicated point of contact, and a 10% courtesy discount on any new purchase.”
Outdated information
Outdated information
Problem: Your pricing changed 3 months ago, but the knowledge file still shows old rates.Fix: Review knowledge files monthly. Set a recurring task or schedule to remind yourself. When you update pricing, update the file — changes take effect immediately.
No examples
No examples
Problem: A pricing formula without a worked calculation.Fix: Always include at least one example for any rule that requires math or judgment. “For groups over 50 people, apply a 10% discount” is good. Adding “Example: Group of 75 at 1,500 × 0.9 = $1,350 total” is better.
Advanced Strategies
Layered Knowledge
Structure your knowledge so your agent can go from general to specific:- Company Overview — the big picture (referenced for general questions)
- Product Guides — one per product or service line (referenced for product questions)
- Process Playbooks — step-by-step workflows (referenced when taking action)
- Templates — reusable text and formats (referenced when composing output)
Conditional Logic
When your processes have branches, write them explicitly:Teaching Your Agent About Custom Fields
If you use custom fields (see Custom Fields), document them:Versioning Tips
Knowledge files update instantly — there’s no deploy or restart needed. But for significant changes:- Update the knowledge file
- Tell your agent in chat: “I just updated the pricing guide — the Enterprise tier is now 3,000”
- This ensures the agent’s short-term memory reflects the change before it next reads the file
Your agent reads knowledge files on demand, not all at once. When you update a file, the new content is available immediately the next time the agent references that topic. You don’t need to restart anything.
Checklist: Is Your Knowledge File Ready?
- ✅ Focused on one topic
- ✅ Uses clear headings and structure
- ✅ Includes specific numbers, rules, and policies
- ✅ Has worked examples for calculations or complex rules
- ✅ Covers edge cases and exceptions
- ✅ Written clearly enough for a new employee to follow
- ✅ Up to date with current pricing, processes, and policies

