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Your agent is only as good as what you teach it. Knowledge files are the primary way you transfer your business expertise to your AI agent — and the quality of those files directly affects the quality of your agent’s work. This guide goes beyond the basics. If you haven’t read Knowledge Files yet, start there for setup instructions.

The Principles

Specific beats general

“Our standard markup is 35% on all custom fabrication” is more useful than “We have competitive pricing.”

Examples beat rules

Showing your agent how to calculate a quote with a worked example teaches it better than listing abstract formulas.

One file, one topic

A focused “Pricing Guide” is better than an “Everything Document.” Your agent retrieves files by relevance — smaller, focused files get matched more accurately.

Write for a smart new hire

If a competent person on their first week could follow your docs and do the job correctly, your agent probably can too.

File Structure That Works

A well-structured knowledge file follows a consistent pattern:
Use Markdown formatting in your knowledge files — headings, lists, tables, and bold text. Your agent reads Markdown natively and uses the structure to find relevant sections quickly.

What to Write: File by File

Pricing Guide

This is usually the highest-impact knowledge file. Your agent will reference it for quotes, proposals, and pricing questions. What to include:
  • Base prices for each product/service
  • Tier breakdowns and volume discounts
  • Calculation rules with worked examples
  • Rounding rules, taxes, and fees
  • What’s included vs. what costs extra
  • Seasonal pricing or special rates
Example:

Process Playbooks

Document your workflows step by step. Your agent follows these like a checklist. Example:

Company Information

Help your agent represent your business accurately. What to include:
  • Company overview and history (2–3 sentences, not a novel)
  • Products and services offered
  • Team members and their roles
  • Office locations and hours
  • Key policies (returns, cancellations, SLAs)

FAQ Documents

Turn your most common questions into a structured FAQ your agent can reference:

Email Templates

Give your agent examples of how you communicate so it can match your tone:

Common Mistakes

Problem: A single file called “Company Info” that contains pricing, processes, FAQs, policies, team info, and company history.Fix: Split it into focused files — “Pricing Guide”, “New Lead Process”, “Customer FAQ”, “Company Overview”. Your agent retrieves files by relevance, and smaller files get better matches.
Problem: Your pricing guide covers the standard packages but not what happens when someone wants to mix packages, use a promo code, or pay in a non-standard currency.Fix: Add an “Edge Cases” section. If your team encounters it, your agent will too.
Problem: “Handle VIP clients with extra care.”Fix: Define what “extra care” means: “VIP clients (tagged ‘VIP’ in the CRM) get same-day response on all inquiries, a dedicated point of contact, and a 10% courtesy discount on any new purchase.”
Problem: Your pricing changed 3 months ago, but the knowledge file still shows old rates.Fix: Review knowledge files monthly. Set a recurring task or schedule to remind yourself. When you update pricing, update the file — changes take effect immediately.
Problem: A pricing formula without a worked calculation.Fix: Always include at least one example for any rule that requires math or judgment. “For groups over 50 people, apply a 10% discount” is good. Adding “Example: Group of 75 at 20/person=20/person = 1,500 × 0.9 = $1,350 total” is better.

Advanced Strategies

Layered Knowledge

Structure your knowledge so your agent can go from general to specific:
  1. Company Overview — the big picture (referenced for general questions)
  2. Product Guides — one per product or service line (referenced for product questions)
  3. Process Playbooks — step-by-step workflows (referenced when taking action)
  4. Templates — reusable text and formats (referenced when composing output)
This mirrors how a real employee learns: start with the big picture, then specialize.

Conditional Logic

When your processes have branches, write them explicitly:

Teaching Your Agent About Custom Fields

If you use custom fields (see Custom Fields), document them:

Versioning Tips

Knowledge files update instantly — there’s no deploy or restart needed. But for significant changes:
  1. Update the knowledge file
  2. Tell your agent in chat: “I just updated the pricing guide — the Enterprise tier is now 3,500/monthinsteadof3,500/month instead of 3,000”
  3. This ensures the agent’s short-term memory reflects the change before it next reads the file
Your agent reads knowledge files on demand, not all at once. When you update a file, the new content is available immediately the next time the agent references that topic. You don’t need to restart anything.

Checklist: Is Your Knowledge File Ready?

  • ✅ Focused on one topic
  • ✅ Uses clear headings and structure
  • ✅ Includes specific numbers, rules, and policies
  • ✅ Has worked examples for calculations or complex rules
  • ✅ Covers edge cases and exceptions
  • ✅ Written clearly enough for a new employee to follow
  • ✅ Up to date with current pricing, processes, and policies