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Deals represent revenue opportunities in your pipeline. Every time a contact becomes a potential sale, you create a deal to track it — the amount, the stage, the expected close date, and everything that happens along the way.

Creating a Deal

There are a few ways to create deals:
  • From the Deals view — click New Deal and fill in the details
  • From a contact — open a contact and add a deal directly to their record
  • Ask your agent — “Create a $5,000 deal for Sarah at Peak Fitness, expected to close next month”
  • Automatically — your agent can create deals when processing new leads or during scheduled tasks

Deal Fields

Every deal includes:
Use descriptive deal names that include the company and what they’re buying. “Annual Support Contract” tells you nothing when you have 50 deals open. “Acme Corp — Annual Support Contract” is instantly scannable.

Deal Stages

Deals move through your pipeline stages as they progress. The default stages are:
  1. New — just created, not yet worked
  2. Contacted — initial outreach made
  3. Qualified — confirmed as a real opportunity
  4. Proposal Sent — pricing or proposal delivered
  5. Negotiation — terms being discussed
  6. Won — deal closed successfully
  7. Lost — deal didn’t close
You can customize these stages to match your sales process. See Pipeline for details.

Moving Deals Between Stages

  • Drag and drop in the Pipeline view
  • Edit the deal and change the stage field
  • Ask your agent — “Move the Acme Corp deal to Proposal Sent”

Tracking Revenue

Deals give you visibility into your revenue pipeline:
  • Total pipeline value — sum of all open deals
  • Weighted pipeline — deals weighted by stage probability
  • Won revenue — deals that closed successfully
  • Lost deals — opportunities that didn’t convert
Your agent can generate reports and summaries from your deal data:
“What’s our total pipeline value right now?”
“Show me all deals expected to close this month”
“How much revenue did we close last quarter?”

Deals and Contacts

Every deal is tied to a contact. One contact can have multiple deals — for example, a returning customer who buys from you twice a year. When you open a contact’s profile, you’ll see all their associated deals, along with the current stage and amount for each.

Using Your Agent with Deals

Your agent can manage deals conversationally:
“I just talked to Mike at Greenfield Industries. They want a 12-month contract for the premium tier — that’s $24,000. Create a deal and set it to Qualified.”
Your agent creates the deal, associates it with the contact, sets the stage, and logs the details.
“Give me a summary of all deals in Negotiation stage”
Your agent pulls the data and gives you a formatted breakdown.
“We lost the Greenfield deal — they went with a competitor. Mark it as Lost and add a note about why.”
Your agent updates the stage and adds the context for future reference.
Set up a daily or weekly schedule to have your agent review the pipeline:
“Every Monday at 8am, review all open deals and post a pipeline summary — total value, deals by stage, and any deals that haven’t been updated in over a week.”

Dashboard Widgets

You can add deal-focused widgets to your dashboard:
  • Deal Summary — overview of pipeline value by stage
  • Funnel Chart — visual conversion from stage to stage
  • KPI Cards — total pipeline value, average deal size, win rate
  • Bar/Line Charts — revenue over time, deals closed per month
See Views for more on building dashboards.
Deals are most powerful when combined with pipeline stages, tasks, and scheduled follow-ups. A deal with no next step is a deal at risk — use tasks to make sure every deal has a clear next action.