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SMS Drips automate multi-step text follow-up so every lead gets worked, even when you’re on the phone. A campaign is a sequence of timed messages: when a contact enrolls, Spark sends each step on schedule until the sequence completes — or the lead replies and the conversation moves to you.

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Campaign Types

Campaigns are defined by their trigger:

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How a Campaign Is Built

Each campaign is a sequence of timed steps. Every step has:
  • Message text — what gets sent, with personalization tokens
  • Delay — how long after the previous step it sends (the first message can send immediately)

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Example Sequence

A typical inbound-lead campaign: Speed-to-lead matters most at the top — front-load your sequence, then space out the rest.

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Personalization Tokens

Tokens fill in at send time so every message reads personally:

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Targeting and Enrollment

Inbound campaigns can target by lead type and add filters: state, source, lead score, stage, and custom fields. When a new lead arrives, Spark enrolls it in the most specific matching enabled campaign — so a Veteran-lead campaign wins over a generic catch-all for veteran leads, and the catch-all picks up everything else. For how lead types route to campaigns in insurance workspaces, see Lead Types & Drip Routing.

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Rules That Keep You Safe

These behaviors are built in — you don’t configure them:
  • One active drip per contact — a contact is only ever in one drip at a time. A stage change exits the old drip and enrolls the contact in that stage’s drip.
  • Replies pause the drip instantly — an inbound reply stops automated sends and hands the conversation to you or your AI agent in the Inbox.
  • Opt-out language on the first message — every campaign’s first message carries opt-out language automatically.
  • STOP is permanent — a STOP reply opts the contact out of texting for good, and Spark blocks future sends to them.
  • Quiet hours — sends scheduled outside 8am–9pm in the contact’s local time are held until morning.
See Texting Compliance for the full compliance picture, including A2P registration — required before your texts deliver reliably.
Don’t enable inbound campaigns until your A2P registration is approved. Unregistered traffic gets filtered by carriers, and your carefully written sequence won’t reach anyone. See Texting Compliance.

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Building a Campaign

1

Create the campaign and pick a trigger

Choose inbound lead, stage changed, or manual. For inbound campaigns, select the lead type to target.
2

Add filters (optional)

Narrow who enrolls by state, source, lead score, stage, or custom fields. More filters = more specific = wins enrollment over broader campaigns.
3

Write your steps

Add each message with its delay from the previous step. Use tokens for the contact’s first name, state, your name, and your number. Front-load the sequence — the first message can send instantly.
4

Enable it

Toggle the campaign on. New matching leads (or stage changes, or manual fires) start enrolling immediately.
Write each message like a real text from a real person — short, conversational, one clear ask. Sequences that read like a human texting outperform ones that read like marketing.

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Campaign Analytics

Each campaign reports: